Hearing Aid Styles

Receiver in the canal

Receiver in the Canal (RIC)


The ergonomically shaped receiver places the speaker for optimum performance in the ear canal. Wearer-centered engineering ensures easy replacement and maintenance of the receiver unit.
behind the ear

Behind-the-Ear (BTE)


Behind-the-Ear (BTE) hearing aid devices are the best choice for addressing more types of hearing loss than any other style of hearing aid. Although we think of this style as the most clunky and most visible, technology has improved its looks and function to the point that almost half of the hearing aid wearers choose a BTE device. This hearing aid is housed in a hard plastic case that holds the electronic parts and is worn behind the ear that is connected to a plastic ear mold that fits inside the outer ear. Sound is transferred from the BTE device through the ear mold to the ear.

In addition to its capability of being the best choice for handling more types of hearing loss, the BTE device is now smaller in design and also comes in a variety of colors that blend better with hair and skin tones to make it less visible. A BTE device also works best for people with severe hearing losses.

in the ear

In-the-Ear (ITE)


In-the-Ear (ITE) hearing aid devices fit completely inside the outer ear which makes it less visible than the Behind-the-Ear device style. Used for mild to severe hearing loss, the larger size of the ITE device means it takes a larger battery which translates to a longer battery life. Its larger size also makes it easier for patients to handle while inserting into the ear or replacing a battery.

The ITE device’s larger size also allows for more features to be included such as directional microphones, memory programs and telecoil. A telecoil is an added feature that makes it easier to hear telephone conversations.

completely in the canal

Completely-in-the-Canal (CIC)


The ergonomically shaped receiver places the speaker for optimum performance in the ear canal. Wearer-centered engineering ensures easy replacement and maintenance of the receiver unit.
David Marsh
David Marsh
2021-09-01
Excellent service.
Gary Hawkins
Gary Hawkins
2021-08-22
Janiece knows her job. Very helpful
Tasha Benson
Tasha Benson
2021-03-18
Great service, very friendly
Gene Lanham
Gene Lanham
2021-03-15
I struggled with my new hearing aids--for over a year-Janiece identified the problem in 20 minutes---I can hear!!! Thanks Janiece!!!
Gary Brunson
Gary Brunson
2019-12-05
“Outstanding customer service with a big smile!!! Every other hearing specialist professional wanted me to make an appointment days out for repairing my Phonack aids. Sarah enthusiastically asked me if I could come in now! I highly recommend this business.”
rich ferrari
rich ferrari
2019-08-12
Very professional and knowledgable.They strive to provide the best choice of product for their customers needs. R ich Ferrari
Jim Gilmer
Jim Gilmer
2019-08-12
I always feel my needs are met and that Rincalina works with me to find the aides that work best at a very reasonable price. This is my go-to hearing aide dispensary.
Angela Ridgley
Angela Ridgley
2019-03-09
Janiece is a very caring, compassionate person but still professional. She put me into a pair of hearing aids that are amazing. I'm so happy. I've chosen to go to her for all of my hearing solutions! Thank you!
Sheryl Pearson
Sheryl Pearson
2017-12-24
Excellent and informed assistance